Our Brand
A brand forged on a commitment to “quality, quality, quality”, Dole has become synonymous with quality, all over the world. The clear market leader in the United States, it is recognised, trusted and liked by consumers across Europe, North America and beyond. Across the fresh produce industry also, it is known and respected name, one associated with best practices and innovation. The value of the brand, however transcends recognition alone. It offers a focal point for adding value to our range. It is often the conduit through which we establish insights into consumer behaviour in the marketplace. It is often the catalyst for New Produce Development and innovation in packaging. It is the standard bearer which compels us to raise the bar when it comes to best agronomic and sustainability practices. It is also the means through which we engage the consumer. Our aspiration, always is to inspire, educate and empower consumers to eat more fresh fruits and vegetables. Through innovative and contemporary brand related marketing communications and promotions we seek to do just that- engaging consumers to drive our category forward.